Create Your Content Framework

One of the things I use in my own business and and when working with clients is what I like to call a “content framework”. You may call it a content map or plan but essentially it is a content publishing schedule for your business - what your audience sees and when. It can change (and has for me!) over time or get put on the back burner (oops!) but it is also one of the most helpful things you can write out for your business. I will be creating one for my case study, which you can read more about here.

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Changing Directions and Following Your Passions in Your Business

It's been a year since I left my full time job to pursue this business full time...which is crazy to me. A lot of things have changed since last year, and that's exactly what should happen as a business grows. You should always have goals and take steps to move you forward, which means that there may come a time when you drop or add products and services that you offer. After over a year in business, I've come to realize what I love most about my little business and have chosen to focus my energy on that.

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