When you're starting out and aren't ready to hire an social media strategist or coach, it can be overwhelming to know where to begin. I always tell clients to start with the one they are most comfortable using. If Twitter or Instagram is too much for you, don't feel like you need to start there.
Not sure which one is right for you - write down the answers to these questions:
1. Where is your traffic coming from?
Your website should tell you where your audience is coming from in your analytics page. Most of mine comes from Facebook, so in reality, I need to make a Facebook page.
2. Who is your ideal client or target market?
Is your site more DIY or Recipes? Pinterest might be best for you.
Are you a photographer? Insta is all about images.
Do you mainly have full length blogs? Get active on Facebook.
3. Where do YOU spend most of your time?
This is how you will know what comes natural for you. Make it worth your time to be scrolling on Facebook or IG or pinning on Pinterest.
Go ahead and claim your name on all the social media sites and you can even auto link everything to at least get the content out there.
But spend your time where it gives you the best return. Focus on one for 1-2 months and then add in another.
What is your favorite social media platform?
Which ones do you just dread being on?