Create Your Content Framework

One of the things I use in my own business and and when working with clients is what I like to call a “content framework”. You may call it a content map or plan but essentially it is a content publishing schedule for your business - what your audience sees and when. It can change (and has for me!) over time or get put on the back burner (oops!) but it is also one of the most helpful things you can write out for your business. I will be creating one for my case study, which you can read more about here.

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Do You Run Your Business like a Starbucks or a Chick-fil-A? (and why it matters)

Someone told me once that the goal of Chick-fil-A is for you to spend 30 seconds or less in the drive-through once you’ve placed your order. Now we all know (well if you live in the South) there certain times a day, like breakfast and lunch, Chick-fil-A's line can get out the wahzoo crazy. They have implemented several changes to make the drive-through even faster at their busy times - they have someone take your order & take payment before you even get to the normal ordering station, or you can order on your phone - but I'm not getting into that all that detail today. What I want talk about is do you run your business like Chick-fil-A or Starbucks?

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