One of the things I use in my own business and and when working with clients is what I like to call a “content framework”. You may call it a content map or plan but essentially it is a content publishing schedule for your business - what your audience sees and when. It can change (and has for me!) over time or get put on the back burner (oops!) but it is also one of the most helpful things you can write out for your business. I will be creating one for my case study, which you can read more about here.Read More
We all know social media can be beneficial to growing our businesses, although figuring out how can be the hard part sometimes. (Read more here). Today, though, I want to talk about the negative side of social media, because there is one and we need to deal with it sooner rather than later.
I absolutely love social media. I’ve met many new friends, connected with dreamy clients, and now am speaking at amazing workshops due to social media. But I’ve also realized that there are times when social media isn’t working for me. Here are five ways social media hurts my business, and yours.Read More
When you’re starting your new business, there are so many things out there to buy, learn, and start and all of that can get quite overwhelming. How do you know which systems you actually need and which ones you can get by with the free version of? I’m giving you a list of my most used tools to-date in my business and which ones you need ASAP. None of these are affiliates because I have no clue how to do that so #nopressure to sign up for any of these!Read More
Someone told me once that the goal of Chick-fil-A is for you to spend 30 seconds or less in the drive-through once you’ve placed your order. Now we all know (well if you live in the South) there certain times a day, like breakfast and lunch, Chick-fil-A's line can get out the wahzoo crazy. They have implemented several changes to make the drive-through even faster at their busy times - they have someone take your order & take payment before you even get to the normal ordering station, or you can order on your phone - but I'm not getting into that all that detail today. What I want talk about is do you run your business like Chick-fil-A or Starbucks?Read More