Case Study: Getting Started with Katharine Marie Weddings
I am starting something new on the blog today that I kinda mentioned in my last post. Some of you may or may not know that I have another business called Katharine Marie Weddings. I won’t go into all the details of why I started it other than it has always been a dream of mine (actually how The Social Walker started!) and the timing was perfect.
Since starting Katharine Marie Weddings, I have used a lot of the tools I use with my clients through The Social Walker but I haven’t been as tough on myself as I am with my clients. So I’m like you, I know what needs to be done, but sometimes working on your own stuff is hard. This series will be me mentally separating my two businesses and coaching myself through my own process. I’m really excited to show you how I coach and to see where we end up in three months! So let’s get started…
Where are you now?
The Shop - The wedding dress side of Katharine Marie Weddings is kind of running itself right now. Our town doesn’t currently have a bridal shop but does have lots of wedding venues. I believe the demand is there and will be there, once the shop is finished being renovated.
Wedding Planning - I finished up my last of 3 weddings in December. The wedding dress season is a bit opposite of wedding season so my plan is to book weddings for this coming summer / fall while the shop is in the seasonal lull. I don’t have any weddings currently booked.
Where do you want to be in 3 months?
The Shop - I would love to find a temporary location for the next few months to start booking appointments, so that is something I am working on these next few weeks for sure. If we can’t find a temporary spot, I want to host a pop-up once a month to offer appointments. We are also hoping to be in our permanent location by June 2019 and I am planning a Grand Opening weekend for June.
Wedding Planning - My goal for this side of the business is to have 3 month-of weddings booked for fall 2019 and 1-2 full service weddings for this fall.
What is your current marketing plan? And how consistent are you with it?
My ideal goals is posting on Instagram and Facebook every week day. Right now it has been heavily focused on the dresses because I just wrapped up to big events in January. I know I need to adjust to focusing on the wedding planning side too. I also have some blog and video ideas listed out, and had planned on doing one blog and one Facebook live per week, but I have definitely slacked on this over the last few months.
Facebook gets a lot better reach for me right now because I have amazing friends and family who share a lot of my posts - which is amazing! So I need to capitalize on that. I have also used Facebook ads to promote events and have increased some reach there, not sure I did them in the most effective way, so I would like to learn more about Facebook ads.
I have been slack on sticking to all of my foundational content, but I am ready to get consistent and book some amazing brides! I have also joined some local networking groups and plan to reach out to venues for tours during this off-season. I would love to highlight them on my blog!
Can you realistically commit to the amount of marketing needed?
I hope so! And since I’m creating the marketing plan (haha) I do believe making the plan and tracking it through this series will give me the accountability needed to achieve my goals.
Give me the starting numbers
Instagram: 434 followers / 45avg likes per post
Facebook: 250 likes / 400 avg post reach per post (reach is skewed right now because of last FB ad).
Email List: 2 on main list with 100% open rate / 247 from an event list (limited promos allowed) with 40% open rate.
Web Traffic: 128 users in last 28 days
Opt-ins Created: 2 (1 for main list, 1 for dress list with 0 on it)
