One of the things I use in my own business and and when working with clients is what I like to call a “content framework”. You may call it a content map or plan but essentially it is a content publishing schedule for your business - what your audience sees and when. It can change (and has for me!) over time or get put on the back burner (oops!) but it is also one of the most helpful things you can write out for your business. I will be creating one for my case study, which you can read more about here.

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